UK Edition
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Interactive posters advertising Sin City have been banned for their depiction and alleged promotion of violence.
Buena Vista International made available in bus shelters interactive posters to promote the film whereby users could watch clips at the press of a button. Buena Vista insisted that they removed language and violence from the poster in order to make it suitable for children.
However, considering the fact that Sin City is a violent movie bearing an 18-certificate, a person who had seen it complained to the Advertising Standards Authority that the poster was distressing and unsuitable for children, reports BBC News.
Buena Vista argued that children were unlikely to be affected by the material since the buttons pressed to activate the clips were generally out of their reach, and that there had only been one complaint throughout the 47-day campaign during which there had been 486,570 interactions.
Since children were still able to see the material once somebody had pressed the button, the ASA ordered that posters be withdrawn.
