Movies

Nelson: 'DC won't adopt Marvel strategy'

Published Thursday, Sep 23 2010, 16:08 BST | By Mark Langshaw
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DC Entertainment president Diane Nelson has said that the firm will not mirror Marvel's Avengers strategy.

Speaking to IGN, the exec explained that the company is focusing on standalone stories, rather than connecting its movie slate.

"People make an assumption that we're going to mirror Marvel's strategy, for example with Avengers," said Nelson. "We do have a very different attitude about how you build a content slate.

"It isn't necessarily about connecting those properties together to build into a single thing. We think we've got great stories and characters that will lend themselves to great standalone experiences, and that's the way we're focusing on it."

Recent Marvel films such as Iron Man 2 and The Incredible Hulk have featured post-credits sequences to bridge the gap between each franchise in preparation for Joss Whedon's Avengers in 2012.

Rumours that DC is planning a Justice League movie featuring the likes of Batman, Superman and Wonder Woman have emerged on several previous occasions.
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