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Kevin Smith to self-distribute 'Red State'

By
Kevin Smith

© Rex Features

Kevin Smith has announced that he will self-distribute his horror thriller Red State.

The Cop Out director, who screened the movie for the first time this weekend at the Sundance Film Festival, purchased the rights to release his own picture for $20 and will take it on a road show tour in the US this March.

Red State will be given a full cinema release on October 19, 2011, the 17th anniversary of his debut movie Clerks' US release, through Smith's newly-formed Harvey Boys company.

Smith and Red State producer Jon Gordon released a statement saying that the move was due to marketing and promotion becoming "ridiculously expensive and exclusionary to the average filmmaker longing simply to tell their story".

"When the costs of marketing and releasing a movie are four times that film's budget, it's apparent the traditional distribution mechanism is woefully out of touch with not only the current global economy, but also the age of social media," the statement read.

"Therefore, The Harvey Boys will not spend a dime on old world media buys (such as TV/Print/Outdoor) as we self-distribute our film Red State in an admittedly unconventional, yet extremely cost effective, word of mouth/viral campaign."

Smith has previously declared his intention to shun interview requests for Red State. The movie, which focuses on Christian fundamentalism and radical fringe religions, was picketed by the Westboro Baptist Church ahead of its premiere at Sundance.

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