3D in cinemas has not worked, says Alex Zane

Alex Zane has argued that 3D technology in cinemas has not been a success.

The radio and TV presenter said that he feels the popularity of video-based websites like YouTube and streaming services meant that the industry had to come up with an experience that could not be replicated at home.

Zane told Digital Spy: "I think [YouTube and online streaming have] put the wind up Hollywood a bit. The idea of streaming films online so soon after their cinematic release and the fact it's so easy to do... as opposed to getting dressed and going to the cinema. You can just sit there in your duvet on your sofa.

"3D was an attempt by Hollywood to create a movie-going experience that wasn't replicable on TVs and laptops at home. For me, there is still the joy of going to the cinema anyway. The greasy nachos and overpriced popcorn is all part of it."

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However, Zane added that he feels 3D has not been successful, saying: "They created 3D and then scuppered themselves by making loads of s**tty conversions. Already people have realised, 'This is rubbish! It just makes the screen slightly darker.' I think Kung-Fu Panda 2 actually sold more tickets in 2D than 3D, which is terrifying for those people pushing 3D so hard.

"You can count on your hand the number of successful 3D movies, with Avatar and Transformers being the only ones off the top of my head that I believe worked. It hasn't lived up to the promise that Avatar showed when it burst onto the screen."

Rude Tube returns on Monday, September 12 at 10pm on Channel 4.

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