Friday Night Lights star Taylor Kitsch, who plays Edgar Rice Burroughs's pulp hero, appeared on Good Morning America to launch the promo.
The movie centres on a Civil War veteran who finds himself mysteriously transported to Mars.
WALL-E director Andrew Stanton makes his live-action debut with the film. Willem Dafoe, Lynn Collins, Mark Strong, Bryan Cranston, Dominic West, James Purefoy, Thomas Haden Church and Polly Walker complete the supporting cast.
John Carter opens in cinemas worldwide on March 9, 2012.
> John Carter: Andrew Stanton previews the new Disney blockbuster epic
> John Carter teaser trailer: Watch
Move through our first-look John Carter gallery below: