The site, entitled 'Capitol Couture', appeared online this week at CaptiolCouture.pn, offering fans the chance to enter a special password for a preview at future content.
"Citizens seeking entry to CapitolCouture.PN would do well to remember the past - the words you seek are ones you've heard," read an e-mail sent to fans who had become District Recruiters and Mayors via The Hunger Games' interactive site, TheCapitol.pn.
The password for Capitol Couture was later sent out to subscribers and revealed to be "#lookyourbest".
Once into the website, Capitol Couture features an image of Elizabeth Banks as The Hunger Games' Effie Trinket, an escort for the District 12 tributes who originates from the richest district in Panem.
"Whether you're a Capitol fashionista or a style-crazed District citizen, there's only one place to turn for all the tips, tricks and trends you need to look your best," reads a message on the site.
Fans are then prompted to enter an e-mail address to be advised when the first issue of Capitol Couture's newsletter launches.
The Hunger Games is released on March 23, 2012 in the UK and the US.
> Elizabeth Banks: 'I worked hard on Effie's voice for Hunger Games'
> 'The Hunger Games': Jennifer Lawrence's action movie in pictures
Watch the trailer for The Hunger Games below:
See a gallery of Hunger Games character posters below: