The UK branch of the American entertainment network had exclusive rights to air the movie and TV awards show, which was hosted by Ricky Gervais.
However, the channel's decision to mute segments and its use of adverts during Gervais's opening monologue was heavily criticised and mocked by fans who waited until 1am to watch the coverage.
> The Descendants, The Artist lead Golden Globes movie winners
> Homeland tops 2012 Golden Globes TV winners
Showbiz journalist Dan Wooton described E!'s broadcast as "a joke" and claimed that the channel had "f**ked up" their biggest night of the year.
"We're getting an ad for the Kardashians instead of Ricky Gervais. Disgusting for people who have stayed up till 1am to watch it live," wrote Wooton.
Later, he added: "OMFG! Now E! goes to ad break during the first acceptance speech of the night from Christopher Plummer. Can't remember a bigger TV shambles."
Heat magazine's Boyd Hilton commented: "Let's get together and pay Sky Movies to show the Golden Globes again next year #goldenglobes #E.
"Hope the doggie from The Artist does a huge s**t all over the E! Channel. #GoldenGlobes."
> Golden Globes 2012: TV winners in full
> Golden Globes 2012: Movie winners in full
Ant & Dec wrote: "Is anybody trying to watch the golden globes? Big fat mess. Just ad's. This is dreadful. (sic)" Meanwhile, TV presenter Michael Underwood commented: "That's it! I'm going to bed. What a rubbish waste of time. E! Channel - #epicfail #goldenglobes."
Twitter user Ben Rawson-Jones joked: "I've heard the E! UK Channel employs Mr Magoo as part of an equal-opps policy. That explains Golden Globes 'coverage'."
More from the Golden Globes 2012:
> Meryl Streep thanks 'the people of England' for Golden Globe
> Ricky Gervais mocks Kim Kardashian, Eddie Murphy at 2012 Golden Globes
> Morgan Freeman receives Cecil B DeMille award from Sidney Poitier, Helen Mirren
> Madonna tells Ricky Gervais to 'do something about her virginity'
> George Clooney steals Brad Pitt's cane at 2012 Golden Globes
> Peter Dinklage at Golden Globes: 'Our mums keep us humble'
> Ricky Gervais jokingly labels Colin Firth 'racist' at Golden Globes
> Michelle Williams thanks her daughter at 2012 Golden Globes
> Madonna speechless after 'Best Original Song' win at Golden Globes