Movies
'Chronicle' viral: Superheroes soar above New York City - video
Published Thursday, Feb 2 2012, 10:40 GMT | By Simon Reynolds | 9 comments
Superheroes were spotted flying across the New York City skyline recently as a publicity stunt for new movie Chronicle.
20th Century Fox teamed up with viral marketing agency Thinkmodo to send three bespoke human-shaped aircraft into the sky above New York and New Jersey.
Thinkmodo's Michael Krivicka is quoted as telling TechCrunch: "Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few 'flying people' sightings around NYC.
"We achieved that illusion by having three custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ."
Chronicle, which is in cinemas now, stars Dane DeHaan, Alex Russell and Michael B Jordan as three high school friends who gain superhuman abilities.
> Chronicle: Watch the trailer
> 5 must-watch February movies: Chronicle, Woman in Black, more
Watch preview clips from Chronicle below:
The baseball test
Supermarket
20th Century Fox teamed up with viral marketing agency Thinkmodo to send three bespoke human-shaped aircraft into the sky above New York and New Jersey.
Thinkmodo's Michael Krivicka is quoted as telling TechCrunch: "Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few 'flying people' sightings around NYC.
"We achieved that illusion by having three custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ."
Chronicle, which is in cinemas now, stars Dane DeHaan, Alex Russell and Michael B Jordan as three high school friends who gain superhuman abilities.
> Chronicle: Watch the trailer
> 5 must-watch February movies: Chronicle, Woman in Black, more
Watch preview clips from Chronicle below:
The baseball test
Supermarket
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