Movies
'Skyfall': Daniel Craig to star as James Bond in Heineken advert
Published Wednesday, Feb 8 2012, 10:47 GMT | By Daniel Sperling | 4 comments
Daniel Craig is to star as James Bond in a Heineken advert in support of the franchise's upcoming instalment Skyfall.
Craig will appear as 007 when the brand's marketing campaign launches in over 170 countries in September, marking the first ever participation of a Bond actor in the brand's 15-year partnership with the series.
Skyfall producers Michael G Wilson and Barbara Broccoli commented: "The level of collaboration with Heineken is unprecedented. We are excited by the global reach and the creativity that the Heineken team is able to deliver."
Alexis Nasard, chief commercial officer of Heineken, added: "When two great brands like Heineken and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership."
The first official picture from Skyfall showing Craig as Bond was released on February 1
Skyfall, directed by Sam Mendes, also stars Judi Dench, Ralph Fiennes, Ben Whishaw, Bérénice Marlohe, Naomie Harris, Helen McCrory and Javier Bardem. It will open in cinemas on October 26.
> 'Skyfall': Daniel Craig slips back into blue trunks for James Bond 23
Click through a gallery of James Bond Skyfall below:
Craig will appear as 007 when the brand's marketing campaign launches in over 170 countries in September, marking the first ever participation of a Bond actor in the brand's 15-year partnership with the series.
© Rex Features
Skyfall producers Michael G Wilson and Barbara Broccoli commented: "The level of collaboration with Heineken is unprecedented. We are excited by the global reach and the creativity that the Heineken team is able to deliver."
Alexis Nasard, chief commercial officer of Heineken, added: "When two great brands like Heineken and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership."
The first official picture from Skyfall showing Craig as Bond was released on February 1
Skyfall, directed by Sam Mendes, also stars Judi Dench, Ralph Fiennes, Ben Whishaw, Bérénice Marlohe, Naomie Harris, Helen McCrory and Javier Bardem. It will open in cinemas on October 26.
> 'Skyfall': Daniel Craig slips back into blue trunks for James Bond 23
Click through a gallery of James Bond Skyfall below:
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