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'Bridesmaids' sets video on-demand record

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Bridesmaids has become the biggest video on-demand release of all time with 4.8 million rentals.

The Kristen Wiig-starring comedy hit the milestone in just over four months, earning $24 million (£15m) in the process, according to Rentrak's OnDemand Essentials.

Bridesmaids, Kristen Wiig


Bridesmaids was previously named as the most successful R-rated female comedy in cinema history, grossing more than $288 million (£181m) worldwide during its theatrical run.

The film went on to earn an additional $100 million (£63m) in Blu-ray and DVD sales in the US, and $40 million (£25m) through video on-demand, hotel viewings, pay-per-view and other domestic markets.

Director Paul Feig has previously hinted that he would be open to the possibility of a Bridesmaids sequel, but cast members such as Chris O'Dowd have expressed disapproval.

Wiig and Annie Mumolo's Bridesmaids script is up for 'Best Original Screenplay' at this year's Oscars and Melissa McCarthy is in the frame for 'Best Supporting Actress'.

Watch a trailer for Bridesmaids below:

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