The new film starring spoof reporter Borat, played by Sasha Baron Cohen, has premiered in London's Leicester Square.

The comedian arrived in character to the screening on a cart pulled by a mule, and accompanied by 30 members of his 'family'.

When he arrived Borat told fans: "Good evening gentlemen and prostitutes. After this I stay in hotel in Kings Cross, you must come and join me. We will all drink, wrestle with no clothes on and shoot dogs from the window."

Among the guests that attended the event were Trinny Woodall, Peaches Geldof and Desperate Housewives star Jesse Metcalfe.

The film, whose full title is, Cultural Learnings for America For Make Benefit Glorious Nation of Kazakhstan, opens across the UK on November 2.