Daniel Craig has compared his harshest critics to playground bullies.

The actor faced a huge backlash after he was announced as Pierce Brosnan's replacement in the role of James Bond, and although he has now won over some critics, Craig is still furious with what he has been forced to put up with.

"Some of the stuff that's been said is as close to playground taunts as you're going to get. 'You've got big ears'... f**king hell! But it's not right," he told GQ magazine.

"Ask anyone who's been bullied, it hurts. There's a part of me that would love to turn around and shove it up their a***."