The Mayfair Hotel hosted the European debut of Steven Soderbergh's male stripper movie, with dancers the Dream Idols on hand to perform at the event.
Magic Mike centres on a male stripper (Tatum) who schools his protege in the art of picking up women and making fast money. Alex Pettyfer, Joe Manganiello, Matt Bomer and Olivia Munn star in the drama, which opens in cinemas on July 11.
Photo gallery - Magic Mike in pictures:
Copyright: PA Images Ian West/PA Wire