Raimi - who directed the Evil Dead series and produced The Possession - told Reuters that he approaches a horror movie just as he would any other project.
"The needs of a horror film are the same needs as in any dramatic film. The audience has to connect," he explained. "You have to have a solid main character that you can really understand and relate to. You have to know what they want.
"There has to be a set of believable obstacles that you watch them overcome, and there has to be an interesting resolution."
Raimi also revealed that it's odd so many identify him as a horror genre director considering he wasn't interested in scary films as a kid.
"It's funny. I never liked horror films as a kid! I was a coward and they scared me," he joked. "But, at the time that I was a youngster trying to break into the business there was no scene."
He continued: "There was no Sundance Channel. The only way to break in at that time was to make a horror film for a couple of hundred grand. I literally started in horror just to break into the business!"
Raimi recently hinted that his next project will likely also be a horror film about a "darker force".
The Possession is now playing.
Watch a trailer for The Possession below: