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Steve Coogan is porn baron Paul Raymond in 'Look of Love' poster

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Steve Coogan's film about porn baron Paul Raymond will be titled The Look of Love.

The film, which reunites Coogan with The Trip director Michael Winterbottom, sees the comedy star play the publisher and sex club owner famously dubbed the 'King of Soho'.

The Look of Love poster, Steve Coogan


The Look of Love will debut in UK cinemas on March 8, 2013 through StudioCanal.

Coogan and Winterbottom also worked together on 24 Hour Party People and A Cock and Bull Story.

Coogan said of the film: "Like 24 Hour Party People, it's a very British story about an eccentric character at the centre of pivotal events in British culture.

"I love the film. It has that strange combination of comedy and tragedy that Michael Winterbottom manages to pull off with a real deftness of touch. Like very few films these days it's actually about something without being portentous. Oh and there's lots of naked ladies in it too!"

Anna Friel, Imogen Poots and Tamsin Egerton co-star in the movie.

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