The Alan Partridge Movie: Steve Coogan armed with rifle - pictures
Steve Coogan and the comedy's production crew have been filming in Norfolk, with the beleaguered North Norfolk Digital presenter seen clutching a rifle on Cromer Pier.
police car chase through the presenter's hometown Norwich.
Plot details for the TV-to-film adaption have been kept largely under wraps, but writers Neil Gibbons and Rob Gibbons revealed last year that the comedy will see Alan's radio station North Norfolk Digital taken over by a giant media conglomerate and renamed Shape.
I'm Alan Partridge characters - including Alan's faithful PA Lynn (Felicity Montagu), Geordie friend and BP garage worker Michael (Simon Greenall) and rival DJ Dave Clifton (Phil Cornwell) - will return for the movie.
The Alan Partridge Movie will be released in UK cinemas on August 16.
Watch Alan Partridge pitch TV series ideas Inner City Sumo, A Partridge Among the Pigeons and Monkey Tennis to the BBC below: