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Bruce Lee revived for Johnnie Walker 'Game Changer' commercial

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Bruce Lee has been brought back to life as a CGI rendering for a new Chinese commercial.

Whisky brand Johnnie Walker has teamed up with Torque and Detention director Joseph Kahn for its 'Game Changer' campaign, with VFX company The Mill creating a computer-generated head to overlay on the body of a double.

Bruce Lee recreated for Johnnie Walker commercial

Bruce Lee recreated for Johnnie Walker commercial



Kahn described the piece as an "exploration and celebration" of the Enter the Dragon star and rebuffed criticism the 90-second clip has received from Lee fans.

"This spot isn't about drinking, nor does Bruce Lee ever pitch, hold, talk about it," Kahn wrote on the Vimeo page for the commercial. "It's a short inspirational film sponsored by Johnnie Walker. Those making comparisons of 'water' to 'alcohol' are literalists and wrong.

"[The] last thing alcohol wants to be is water. It's a metaphor for life. It's his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it's not an ad. It's an exploration & celebration of him.

"This is a sculpture in a different medium, paid for by a different church. I stand behind it."

Lee found fame as Kato in the '60s TV series The Green Hornet. He went on to star in six feature films before his death in 1973 at the age of 32.

Watch the Bruce Lee Johnnie Walker 'Game Changer' commercial below:

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