New artwork for the film's Australian release was unveiled through Paramount Australia's Twitter and Facebook feeds earlier today (July 29), but swiftly deleted when followers highlighted the unfortunate juxtaposition of date and imagery.
Users took to social media to comment, with many questioning how the artwork got approved.
How does this make it past marketing? Ninja turtles poster invokes 9/11 attack: http://t.co/UXLHwq7GUr— Jessica Durando (@JessicaDurando) July 29, 2014
@ParamountAU Really? 9/11? Jumping out of an exploding building?— Ty Yilmaz (@yilmaz16) July 29, 2014
You might want to rethink either that release date or the exploding skyscraper, Paramount. Just saying.— Alex Shaw (@NewCenturyShaw) July 29, 2014
@ParamountAU that appears to be in bad taste— Hot Oyster (@HotOyster) July 29, 2014
Digital Spy has reached out to Paramount for comment.