Movies

Disney pledges to remove smoking

Published Thursday, Jul 26 2007, 13:29 BST | By Matthew Houghton
In light of the new smoking ban, Disney has pledged to remove all smoking from its family-orientated films in the future.

The company also said that smoking would be actively discouraged, even in those films aimed at the adult market.

US Congressman Edward Markey told the BBC that the move was "groundbreaking".

He said: "I am pleased that Disney is embracing a policy that is consistent with the long-term public health of the nation."

"Now it's time for other media companies to similarly kick the habit and follow Disney's lead."

A spokesperson for anti-smoking group The American Legacy Foundation said: "The research is very clear that images of smoking in the media are a very large recruiter of teen smokers.

"They have a very powerful impact, accounting for close to 400,000 youth smokers a year. So removing these kinds of incentives is enormously important."
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