Movies
Disney pledges to remove smoking
Published Thursday, Jul 26 2007, 13:29 BST | By Matthew Houghton
In light of the new smoking ban, Disney has pledged to remove all smoking from its family-orientated films in the future.
The company also said that smoking would be actively discouraged, even in those films aimed at the adult market.
US Congressman Edward Markey told the BBC that the move was "groundbreaking".
He said: "I am pleased that Disney is embracing a policy that is consistent with the long-term public health of the nation."
"Now it's time for other media companies to similarly kick the habit and follow Disney's lead."
A spokesperson for anti-smoking group The American Legacy Foundation said: "The research is very clear that images of smoking in the media are a very large recruiter of teen smokers.
"They have a very powerful impact, accounting for close to 400,000 youth smokers a year. So removing these kinds of incentives is enormously important."
The company also said that smoking would be actively discouraged, even in those films aimed at the adult market.
US Congressman Edward Markey told the BBC that the move was "groundbreaking".
He said: "I am pleased that Disney is embracing a policy that is consistent with the long-term public health of the nation."
"Now it's time for other media companies to similarly kick the habit and follow Disney's lead."
A spokesperson for anti-smoking group The American Legacy Foundation said: "The research is very clear that images of smoking in the media are a very large recruiter of teen smokers.
"They have a very powerful impact, accounting for close to 400,000 youth smokers a year. So removing these kinds of incentives is enormously important."
More: Movies
Movie Reviews
'The Vow' reviewChanning Tatum tries to win back Rachel McAdams in romantic drama The Vow.
At the Movies
This Week's 5 Hottest Movie VideosTrailers for The Avengers and Spider-Man are among this week's highlights in film.
Movies Interviews
Daniel Radcliffe talks 'Woman in Black'The actor talks to Digital Spy about his first post-Potter outing.
Box Office Charts
'Chronicle' leads UK box officeSuperhero drama Chronicle leads the UK box office ahead of Journey 2.











