Eels reveal short Super Bowl advert plan

Rex Features

American indie rockers The Eels have revealed plans to broadcast the shortest ever advert during the Super Bowl.

Adverts during the annual sporting event can cost $100,000 per second, so the group's ad will only last a single second.

According to NME, the film will feature frontman E saying the letter "U", the first letter of their new compilation album Useless Trinkets.

Fans will be able to watch the full advert online after the game.