Goldfrapp: 'Happiness'

Red-blooded pop fans could barely disguise their distress when Alison Goldfrapp ditched her vampish dominatrix schtick for pastoral, dreamy folk on new album Seventh Tree. Despite this setback, Goldfrapp and musical cohort Will Gregory have managed, so far, to get away with their dramatic musical U-turn without denting their record-flogging abilities or withering their natural charm.

The LP's second single finds Alison getting all husky-voiced over a sparse, other-wordly electronic groove. If the old Goldfrapp was a Nuts model with cleavage showing and knickers in view, this is her playing the refined Hollywood temptress. Boasting parping trumpets, finely-balanced synths and lush, organic production, 'Happiness' is a soothing, tender pop song that's cooler than a whole pack of mini-milk ice lollies.


> Click here for our review of Goldfrapp's Seventh Tree album