Not anymore. When this album's second single, 'Don't Upset The Rhythm', was chosen to front a Mazda ad campaign, the track catapulted straight into the charts at number two. Cool points might have been dropped, but all of a sudden Noisettes were much more than a hip name to drop. They became - quite unexpectedly - a pop force to be reckoned with.
It has to be mentioned that the the thrilling '…Rhythm' is something of a red herring. There's nothing as pacey or absurdly instant as that track here, but anyone reeled into buying this album via the single's piercing hook won't be disappointed. Shoniwa, guitarist Dan Smith and drummer Jamie Morrison have crafted a wonderful mash-up of musical styles, which means their first hit single acts as a springboard for the rest of the album, not an albatross that drags it down. Wild Young Hearts is certainly a more polished and commercial effort than their debut, but it's no less heartfelt because of it.
The highlights come thick and fast. First track 'Sometimes' is a smoky acoustic teaser for what's to come, while 'Saturday Night' joins '...Rhythm' on the indie dancefloor but with more sparkle and sheen. 'Beat Of My Heart' and 'So Complicated' sound like a female-fronted first-album Strokes, though they're held together with real emotional intensity rather than detached cynicism. Meanwhile, 'Never Forget You' is possibly the best of the lot - a flawless Spector-esque nugget accidentally parachuted into 2009 like some long-lost 60s classic.
It's not perfect - sometimes you wish for more of the reckless spirit of the band's first album to rescue the slower moments. But even weaker tracks like the Harper Lee-referencing 'Atticus' and closer 'Cheap Tricks' have the Noisettes trump card of Shoniwa. Thanks to her vocals, which land somewhere between Macy Gray and former Morcheeba singer Skye Edwards, she and her bandmates have sailed past the supposedly difficult second album with style and ease.