Well, Guetta's current hit-making formula is certainly effective: take a well-known R&B/hip-hop star, add some banging dance beats, release to the general public during the summer holidays and reap the rewards. And when it works, it really works. 'Memories', with its brooding, trancey synths, is a perfect slice of summer nostalgia as Kid Cudi sings: "All that crazy sh*t I did tonight, those will be the best memories." A second Rowland collaboration, 'It's The Way You Love Me', captures the same Ibiza vibes as the first, while Estelle impresses on the thundering title track.
Perhaps inevitably, however, the formula has its limits. Hit Akon hook-up 'Sexy Bitch' may trail an oh-so-current sound, but it's a throwaway affair with a sell-by-date to rival a pint of milk. Similarly, the siren-packed 'I Wanna Go Crazy' is sure to attract interest thanks to its willi.am vocals, but even with lyrics like "simulation, panty-dropping, penetration, koochie-popping", it fails to get the blood pumping. Thankfully, there are enough euphoric moments like 'If We Ever' and 'I Need You Now', both of which revisit Guetta's classic dance roots, to make these blips bearable.
After two decades in the business, it's readily apparent that Guetta knows how to make a crowd-pleasing dance album and that's exactly what he achieves on One Love. The odd repetitive, one-dimensional moment aside, he holds our attention here with a steady supply of anthemic beats, fist-pumping choruses and heady vocals. The only question is, which urban pop A-lister will he coax into the vocal booth next?