Speaking of which, you don't need to be the sharpest pencil in the box to realise that Bieber has struck a chord among pop fans of a particular age and gender - his mere presence causes all manner of problems for security guards the world over. In fact, he's popular enough to have turned his debut LP, My World, into a tale of two halves spread across 2009 and 2010. But when it gets down to the nitty gritty – the music – is Bieber more than just a pretty face?
The answer is a resounding 'yes'. Given the demographic he's gunning for, it would be downright barmy to view this album as anything other than a collection of hummable pop tunes aimed squarely at young girls, with Bieber playing the lead role as high-school heart-throb. As such, My Worlds is a perfectly-executed musical assault on the world right down to the last "baby", blip and synthesised beat. Beyond that, however, it's also a surprisingly enjoyable little pop record.
Combining the two separate My World EPs released across the pond into a single disc, Bieber's debut has been transformed - especially for us Brits! - into a mammoth 18-track album. The LP's first half, My World 1.0, is a neatly-constructed collection of likable pop songs that first came out in January - and its brevity clearly left fans craving more. 'Favourite Girl', 'One Less Lonely Girl' and 'Common Denominator' are the standouts among these candy-coated pop-R&B tracks, and even succeeding in appealing to a fanbase beyond those screaming hordes.
My World 2.0 has its moments too, most notably the infectious trailer single 'Baby', the surprisingly soulful 'U Smile', and the breezy 'Runaway Love', a track Usher himself would be proud to call its own. However, it suffers at the hands of a slew of unneccessary collaborations and a smattering of dodgy lyrics ("'Cause baby when you're with me / It's like an angel came by / And took me to heaven"). At a slightly longer ten tracks, it doesn't manage to be as consistently entertaining as 1.0, losing its way towards the end until tear-jerking album-closer 'That Should Be Me', where Bieber proves that his strong vocals don't require any special electronic assistance.
However, this isn't enough to change the fact that My Worlds does exactly what it needs to do - and does it surprisingly well. Don't expect this album to push any musical boundaries, but at 16 years old, Bieber is already showing signs of ambition beyond his current 'child star' status. His talent may not be fully-formed - just like the rest of him, of course - but there is enough swagger and personality here to suggest he could have a promising future ahead of him.