The message is simple: to forget life's troubles and have a good time. Which would be fine, if the charts weren't already clogged up with similar affirmations to the same Euro-pop tune. Opener and title track 'Heartbreak on Hold' lays it out easily enough, while current single 'Let It Go' succeeds in being insanely addictive despite its obvious generic chart traits.
Separating Burke from her contemporaries is her voice, which soars effortlessly over big, club-thumping anthems 'This Love Will Survive' and 'Sitting on Top of the World'. Though you'd be forgiven for mistaking her for a Kelly Llorenna type on the heavily Auto-Tuned and cliché-ridden 'Fire' ("Nothing can cool me down/ Not how I feel right now") and 'Oh La La', which even borrows a bit from Crystal Waters's club classic 'Gypsy Woman'.
Not that there's anything wrong with being the next Llorenna, Robin S or even Ultra Naté - it's just that she is clearly capable of being so much more. Impressive ballads 'Between The Sheets' and piano-only closer 'What Money Can't Buy' point to a singer that not only appears to be underestimating themselves, but one who sorely deserves better.
Tracks to download: 'Let It Go', 'This Love Will Survive', 'Between The Sheets'
If you like this, you'll like: Nicole Scherzinger, Kelly Rowland, Alexis Jordan
Listen to a preview of Heartbreak on Hold below: