Listening to his self-titled EP - a taster of what will follow on his debut album - it's easy to see why. Much like his contemporary, O'Shaughnessy is a fresh-faced singer-songwriter-guitar-player with a heavy heart. But while Sheeran regularly delves into the nastiness of drugs, miscarriages and booze, he remains in the tight, well-worn confines of love and relationships.
Lead track 'No Name' - about an unrequited crush - remains as fresh and genuine as it did during its first outing earlier this year, while 'First Kiss' carries the same boy-next-door innocence without feeling overly contrived. 'Lost In You' and 'Sofa Bed' swerve dangerously close to borderline obsessive, but given they were written pre-BGT, something tell us he'll have a very different perspective come the full album.
Watch the 'No Name' music video below: