To British music fans who might not have heard of you before, who are BWO?
"BWO is a Scandinavian-based electropop band. Our routes are in the synth-pop bands of the 1980s but we've given it a modern twist. We've been the biggest band in Scandinavia for the last four years, which I think is because people miss Abba and Roxette."
Do you miss Abba and Roxette?
"I miss good songwriting. Pop music today tends to be too focused on the production being hip and with it, but what really counts at the end of the day is the quality of the songwriting. If you want to have a lasting quality to do what you do, and you want to get up onstage ten years later and not have people say, 'That's terribly dated, get off the stage!' you have to focus on the songwriting. BWO is very much about the joy of good pop songwriting."
How popular can BWO become in the UK?
"I've absolutely no idea. Someone asked me the other day if they thought we could 'crack the market'. That's the sort of expression I expect to hear from a cynical A&R man at a major label - I don't expect that to come out the mouth of a fan or a journalist. I'm not cynical about making music and the fans aren't cynical about our music. These days it's interesting because you can have a really good niche following in lots of countries if you use the internet wisely and you don't have to worry about being top ten this week or top ten next week."
Your songs are very popular on Radio 2, a station that doesn't often play BWO-type music. How did you manage to win them over?
"I think what they like is that we're not manufactured. We've had too many Idol winners and too many boybands and too many girl bands. I hate manufactured music, I like music that's organic and real. With BWO it's obvious we're real because a major record company would never put together a group featuring a 47-year-old man, a 43-year-old woman and a 26-year-old guy who looks like he's brought mum and dad on stage with him."
Your new single, 'Lay Your Love On Me', seems to feature a reference to Madonna's Confessions On A Dancefloor album. Was that deliberate?
"Of course it was! I did a track for Alcazar called 'Crying At The Discotheque' and Madonna mentioned once in an interview that she loved it so much she wanted to make her own 'Crying At The Discotheque' - that's how she came up with 'Hung Up'. I thought, 'If Madonna's stealing from me, I might as well be inspired by her and name-check one of her songs'. 'Lay Your Love On Me' has nothing to do with 'Hung Up' as a song, but obviously when you listen to the production there are similarities. It has that same filter-disco feel."
Do you like Madonna's latest album?
"I think Hard Candy is a decent Madonna record and that makes it a good record because she has a very high standard. I'm not a fan of Madonna as a person but I'm definitely a fan of her as an artist and as a songwriter. She's one of the best pop songwriters around and she's totally underrated, probably because she's a woman."
You're known for being a big fan of Eurovision. From the UK's point of view, what's going wrong?
"I love Eurovision - I call it the gay soccer tournament! What you need to do is get rid of the rule that the UK entry has to be written by UK songwriters. If you allow foreign songwriters to submit entries, you'll have much, much better songs competing. Andy Abraham placed last this year because he had an awful, awful song. The reason he got to be the UK's entry is because the other songs were even worse. BWO were once offered the chance to compete to become the UK's entry, but we turned it down because they wouldn't let us write our own songs. They sent us these really crappy songs written by second-rate British songwriters and we said, 'Why would we do this? It would be suicide to perform this crappy song.'"
Can the UK ever win Eurovision again?
"If you put in more of an effort you can win it. If you put in a good song with a good performer you have a chance. You can't put in a second-rate artist like Andy Abraham singing a really crappy song and expect people to vote for it. Come on, that song was so, so awful."
'Lay Your Love On Me' by BWO is out now.