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Music Interview

LMFAO interview: "We're respectful to our neighbours"

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LMFAO
After scoring a surprise worldwide smash with 'Party Rock Anthem' and helming new dance move 'the shuffle', LMFAO's mission - "to turn the world into a party rock planet" - appears to have kicked off without a hitch. Keen to prove they are more than a one-hit wonder, the uncle-nephew duo are gearing up to release their new single 'Champagne Showers' and second album, titled Sorry For Party Rocking, later this month. Intrigued, we met up with Redfu and SkyBlu to find out more.

Describe your new single 'Champagne Showers'...
Redfu: "It's the ultimate party song. It's going to change the way that people view champagne. At the moment it's quite a dignified drink, but we want people to start spraying bottles of the stuff. It's not even about the alcohol, it's about the physical act of spraying it."

You're releasing it quite soon after 'Party Rock Anthem'; were you worried about being labeled a novelty act?
Redfu: "It's to show the world that 'Party Rock Anthem' is one of many good songs we have to offer. Even though we've released a few singles before it, we don't want to become a novelty act to the new people that we've reached. 'Party Rock' is very pop song."

Did you expect the worldwide success of 'Party Rock'?
Redfu: "We made a decision for that to be the first single from the album for the very reason that we thought it could be a number one song. It's a song that is quite unique as it's a party track that actually talks about how to party. It's like an instruction to dance. We were excited about it when we first finished it, especially as it took over year to make."

You're an uncle-nephew band; when did you decide to form a duo?
Redfu: "We decided on April Fools Day in 2007 to become LMFAO - a super group to turn the world into a party rock planet. We started on the Miami scene and people were lapping our music up. Like a vodka and red bull, we realised that house music was also a stimulant that people craved."

You're the son and grandson of Motown founder Berry Gordy; did he pass on any words of musical wisdom?
Redfu: "I think he must have inspired us - music is very heavily in our family. We'd have parties where Smokey Robinson would randomly turn up and sing. Ironically we don't sing that much, but we love to sing when given the chance."
SkyBlu: "We were like the rappers, the rebels in our family. We'd rap at our family Christmas parties. It was cool, everyone secretly loved it."

Your new album is called Sorry for Party Rocking. Why are you sorry?
Redfu:"We're respectful to our elders and our neighbours. We're going to party rock and be crazy, but when they call up and complain, the least we're going to say is, 'Sorry for party rocking'."

LMFAO


What else can we expect from the LP?
Redfu:"There are some great collaborations on there, particularly with Calvin Harris and Eva Simons. We wanted to work with Eva as soon as we heard her 'Take Over Control' track. In fact, we like her so much that we're thinking of signing her to our Party Rock label and handling her next release."

You're supporting Ke$ha on her upcoming tour; would you consider collaborating with her?
Redfu: "We'd love to work with her, though it's always a vibe thing for us. She seems very creative - maybe we'll put together some beats for her to lay some vocals over while we're on the road."
SkyBlu: "We'd love to work with Adele too; we just heard her new song and it's fantastic. We don't normally consider who to collaborate with until the song is finished or near-finished."

What's your opinion of the music scene at the moment?
Redfu: "The music scene is definitely playing to our strengths, and it's nice to see so many acts turning to dance. It's a new tempo, and new vibe, and I think it was needed to turn our society around. People needed some motivation and [to] get out of this recession. I don't even know if we're in a recession anymore - we're certainly not anyway!"

If you hadn't broken into the music industry, would you have applied for The X Factor?
SkyBlu: "No way - it's not our style. That line outside the audition room is too long!"
Redfu: "There was a point when we were on the outside - we couldn't get into a club, no-one knew who we were - and we realised we had to get into the scene quickly. We became DJs and that was our way in. We played our own stuff amongst other people's."

The show focuses on singers rather than rappers; are they missing a trick?
Redfu: "They're definitely missing a massive trick because a voice is just part of it. It's about personality and how you affect others. When we walk into a party we make people want to party. I funnelled alcohol into four models' mouths last night - music is about social gatherings now. Have you ever filled the funnel with ice before pouring alcohol through it? It's amazing."

LMFAO release 'Champagne Showers' on July 10. Their album, Sorry For Party Rocking, follows on July 18.

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