After a string of intriguing buzz tracks and a pair of frustratingly under-appreciated singles last year, Neon Hitch has decided to take matters into her own hands.
The self-proclaimed gypsy has released a brand new EP this week called 'Happy Neon', which she hopes will propel her record label into releasing her much-delayed debut Beg, Borrow, and Steal later this year.
We met up with star to talk new music and label politics.
Hello Neon! It's nice to see you back in the UK for a change.
"It's mostly been a flying visit to see family. It's been too long. I've taken a few meetings but it's mainly a family trip."
"Wales and Nottingham. My mum is back living on the bus - it was great to see where I grew up again. It's nice to go back to your roots. He (points to her brother, also in the room) still lives there as well."
You have a new EP out, which is very exciting.
"I'm so excited about it. We released a trailer for it which we purposely made very cryptic. I'm giving it away for free and it sort of marks a fresh beginning for me. I wanted to express how I was really feeling. On stage you're always smiling - the show must go on - and I wanted to show fans what's going on in my world."
Is the title 'Happy Neon' meant to be ironic then?
"It's quite aggressive in the lyrics. It's more downtempo than the club-dance I often do. You can't party all the time - especially in January!"
Listen to and download 'Happy Neon' below:
You've been putting out 'buzz tracks' and 'promotional singles' for ages now. Is this EP a proper lead into your album?
"Basically, I'm very frustrated about my album not being out because it's finished. I'll probably be shot in the head for saying this, but I really don't give a f**k anymore. The album is done, I've done my work, and it hasn't come out. It's out of my control, so I took my life in my own hands."
So you made the EP without any label interference?
"I got together with one of my favourite producers Happy Perez and paid for a studio myself and we locked ourselves in for a week. We just got real and made music that I enjoy making. That's why it's called 'Happy Neon' - it's a collaboration between myself and Perez. It's just honest."
Were you ever tempted to leak the album?
"That's what I've basically done here. My fans who have been waiting for ages deserve to hear something!"
How many a times a day do you get asked on Twitter when your album is coming out?
"Honestly, I can't even count. The thing is, for the amount of tweets I get I send emails to the label asking the same question! Hopefully this EP will push the album out. I'm glad I did it, it's certainly eased my frustration about the whole thing."
Has it made you want to rethink some or all of the album?
"A little bit, yes. There are a few songs I'm going to change as I think I can do better now as they were recorded a fair while ago. I feel like I've tapped into a deeper side of me."
The details on your album are very sparse. Can you enlighten us?
"Me and Benny Blanco have headed up the whole project, but I've also worked with Bruno Mars, Darkchild and Greg Kurstin. The songs with Greg are probably my favourite at the moment. The sound ranges from the more throwaway party songs to more musical, thought-provoking stuff."
You say the record was finished ages ago; does it still sound fresh and exciting?
"Definitely. Very current. I'm still very proud of it and I can't wait for it to come out. I've never believed in following things - I've always taken risks."
Neon Hitch's 'Happy Neon' EP is available to download now. Her debut album Beg, Borrow, and Steal is scheduled for release later this year.