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Music Interview

AlunaGeorge interview: 'Our new album is bedroom music'

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AlunaGeorge


AlunaGeorge have been a regular occurrence among the numerous Ones To Watch lists of artists worth checking out in 2013.

Digital Spy caught up with singer Aluna Francis to discuss the duo's new album and their steady rise to fame.

Hello Aluna! How has your morning been?
"I've been listening to lots and lots of music."

Anything interesting?
"Um, I was actually listening to both of the 'Gossip Folks' tracks by Missy Elliot and Angel Haze. I was like, 'Oh wow, it's the exact same backing track. I wonder who arranged that!'"

Nice! Well firstly, congratulations on all of the success over the past few months. How have you found it all?
"Really amazing and exciting. It's already made 2013 the best year of our lives. We're throwing everything we can at this year."

You must have noticed your YouTube and Soundcloud clicks gradually increasing, so were you expecting to feature on all of the 'Ones To Watch' lists?
"No, we had our plans already set for the end of last year and the beginning of this year, so we were kind of expecting to carry along like we had been - people discovering us in their own way. This is kind of similar, but much more extreme. It gives you a much bigger boost."

Obviously it's flattering being highlighted as a great new talent, but has it added more pressure to deliver a strong debut album?
"Not really - maybe it should! It actually makes us want to put it out more. We already know what's going to go on the album and what kind of sounds it'll have, so having people wanting to listen to it makes us want to release it more. Before we'd never know if it would have gone unnoticed, which is the worst!"



And now you've been asked to appear on Channel 4's Launched At Red Bull Studio - are you going to go all acoustic for it?
"We did do one acoustic thing, but we didn't feel very comfortable. Being an electronic act, it doesn't lend itself well to being stripped down."

Katy B recommended you for the series, which must be pretty cool as an emerging artist?
"Yeah, it's really awesome. We met her at the Manchester Warehouse Project and she was lovely. She's very approachable and down to earth, but it was our cheeky wish to have her say a little bit about us and she agreed."

Would you jump on a track with her at some point?
"I would actually. There are few odes through history with two girls on a song, and it easily works if it's the right combination."

AlunaGeorge's music has been described as bashment, experimental hip-hop, futuristic pop, '90s R&B and house, but how would you describe it?
"We do work often with really intricate beats and then we weave that together with songs - melodic and lyrical journeys. It has elements of all those things, but really it comes down to the beats."

Are the tracks we've heard so far a good indication of what we can expect on the rest of the album?
"I think so. We kind of feel like the album is full of different vibes, but there's definitely a sound we have. We feel like it's an album you might play in your bedroom for different activities. From dancing in front of the mirror, studying, or kissing your new boyfriend or girlfriend, painting a picture; there's a song for each kind of mood."

AlunaGeorge


You won the title of the most blogged about artist in 2012 (congrats), but how are you finding the transition from the underground scene into mainstream media?
"I don't know if it's going to be a transition. Obviously the more purist fans, who have an interest in a band when they stay underground, may not like us. But we hope that the people who heard [us] first time out stay with us as we get exposed to more people. The occasional single may get annoying because you've heard it too many times, but a lot of the album tracks have got a lot of love in them and they're equally as interesting.

"When the album's out, there's going to be a full spectrum of music there. I don't think it's going to propel us into some other planetary pop world, because some of the songs are immediate, but some need listening to a few times. We're very ambitious and we want that album to be heard by as many people."

And how have you found being signed to a major label? Have they been bossing you around?
"I think the industry must have changed since the days of being told what it's all about. For us, the label left us alone. We've had meeting where they ask 'what are you doing?' Then we tell them and they say to carry on."

We're a fan of your new track 'White Noise' with Disclosure. How did that come about?
"We've been very much aware of Disclosure and we've been in contact with them in the past. They asked me to do a vocal, which I was happy to do. I'm not really the person to go around doing features a lot - I have thought very carefully about whether I'm going to enjoy the time in the studio with them. Having met Disclosure, they're really fun and so it was a no-brainer."

Have you got any more collaborations in the pipeline?
"There are no collaborations on the album - that's solely AlunaGeorge. But you never know. We're meeting lots of people who made the music that we really liked throughout the years, so there might be another collaboration in the future."

AlunaGeorge will be performing on Launched At Red Bull Studio on Channel 4 this Wednesday at 12.15am.

Watch a teaser for AlunaGeorge's new single 'Diver' below:

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