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The Coldplay singer told The Sun that he feels proud every time he wins an award and claimed that the Brits are especially good because it is uncharacteristic to celebrate one's own greatness in the UK.
Martin said: "I'm really looking forward to the Brits. It's the closest thing we have to the Olympics in the music world.
"Every time you win something it's like someone has attached a balloon to your arm. It gives you a little lift.
"I have respect for people who don't give a s**t about awards. But I like them. I can't pretend I don't. I think they're fun."
He added that he hoped somebody would get drunk and do something funny at the event.
Coldplay have been nominated for four awards and could walk away with the prizes for best album, best single, best group and best live act.
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