Asda to sell Hard-Fi, Cure lyrics shirts

Universal Music Publishing Group has announced an exclusive deal with Asda to feature lyrics from its bands on its clothing.

The promotion launched at the start of this month and covers all age ranges from babywear to adult garments in the George range.

Lyrics initially featured on the clothes will include those from Thin Lizzy's 'The Boys Are Back In Town', Steppenwolf's 'Born To Be Wild', The Cure's 'Love Cats' and Hard-Fi's 'Living For The Weekend', while shoppers will also get a free download of the song with their purchase.

Brand director Fiona Lambert said: "Slogan T-Shirts are extremely popular with all our customers, especially our male shoppers.

"We are offering them a piece of nostalgia through lyrics from their favourite artists like Kiss and Hard-Fi, making the ideal Father's Day gifts."

Universal vice-president Simon Mortimer added: "Working with one of the best known, mainstream fashion brands is great news for the writers and artists we represent."