Wright: 'Cole's begging is ridiculous'

Ian Wright has criticised Cheryl Cole's public plea for Brit Awards support.

The Girls Aloud singer recently posted a video message on her website, which sees her asking fans to vote for her hit song 'Fight For This Love' in the 'Best British Single' category.

However, speaking on his magazine show Live From Studio Five, Wright commented: "I can't understand why she's done that. She performed on The X Factor - she didn't sing great but she performed brilliantly - and she got to number one.

"Does she need to do that? She's one of the most popular people I've seen for ages."

He added: "I always think it's up to the record to stand on its own and people vote for the record. Trust the fans instead of going on there begging for people to vote for it. If she does win it, is it because she begged them or is it because they liked the record? It's ridiculous."

The Brit Awards will take place at London's Earls Court on February 16.