Tinchy Stryder: 'New album is deep'

Tinchy Stryder has revealed that his new album is 'deeper' than his previous efforts.

The rapper, who collaborated with Taio Cruz, N-Dubz and Sugababes' Amelle Berrabah on his sophomore LP Catch 22, claimed that fans will be surprised by some of the tracks on his new record Third Strike.

He told The Herald: "[This album is] less fierce, less hands in the air, man. I never say this about my own music but when I'm listening back, I'm getting goosebumps. It's got something about it. It's real deep.

"People was a bit shocked at 'Gangsta?'. A lot of Tinchy fans were saying, 'Is this the guy who was singing 'Never Leave You'?' But it's 'Gangsta?' with a question mark." The title is ironic and, once you've attuned yourself to the speed of the lyrics, so are the words."

Discussing his recent deal with Jay-Z's Roc Nation label, he said: "The [British] accent might catch on. It could work in our favour. America's a massive market to crack. It's even hard for American artists. But at the same time, one song can do it.

"It's always the smallest thing that makes the difference, then it's up to you to follow it up. Timing is everything."