Friedman: 'Britney doesn't channel GaGa'

Brian Friedman has said that Britney Spears's new video will not mirror anything by Lady GaGa.

The video for 'Hold It Against Me' has been directed by Jonas Åkerlund, who also directed GaGa's videos for 'Paparazzi' and 'Telephone', but choreographer Friedman insisted there are no comparisons.

Friedman told MTV: "[Jonas's wife] B. Åkerlund did the styling for it, and I can say that it is not 'Britney does GaGa'. That is not what's happening with this. GaGa has her own niche, and although B. has worked with GaGa before, she's not giving Britney anything that GaGa would wear."

He also revealed that he stands off camera and screams motivating words at Spears. "She used to have a prowl about her and an attack that to me was like a tiger, so I kept telling her, 'I want to see the tiger back'. I scream the word 'tiger,' so 'tiger' seems to work. It makes her laugh, so it works," he added.

The 'Hold It Against Me' video will allegedly premiere in the US after the Super Bowl.

Spears's manager recently denied reports that the singer will perform at The Grammys.