The 'Paris' band, who are preparing to release their second album Pala on May 16, have described their new material as sounding like "*NSYNC or Backstreet Boys but played with a breathless beat and weird guitar".
"There were moments when we were recording where we were debating if it was sounding too poppy," frontman Ed Macfarlane told BBC Newsbeat.
"As things progressed, I think that's what I like most about this record. It sounds overtly sheeny and poppy to my ears. It's really unashamed."
Macfarlane has asserted that he is proud of the pop-influenced record.
"It stands out from a lot of records. It's what 2011 needs. It needs bright, uplifting, vibrant music. I felt in 2010 music was very black and white and the music was quite minimalist. Summer's coming and people need to hear something uplifting."
The band previously revealed that they refused to work in "lavish studios" while recording the album.
The first single to be taken from Pala is titled 'Live Those Days Tonight'.
Listen to Friendly Fires' new single below: