Music
Britney Spears searching for biggest fan
Published Monday, Apr 18 2011, 13:30 BST | By Lewis Corner | 3 comments
The mobile social and location-based platform launched the programme in Europe, allowing acts to use the service to offer fans promotions and coupons through the app, reports Music Week.
Britney Spears: Who's The Biggest Fan? will offer the first 1,000 people to sign up to the programme a free downloadable copy of her latest single 'Till The World Ends'.
Fans will have to download the Flowd app for Android or iPhone or can register online to enter. They are then urged to write why they are Spears's biggest fan for a chance to win an exclusive fan package.
"We are eager to test the boundaries of using Flowd for marketing… We are continuously looking for new innovations to improve fan loyalty and also reward the most loyal fans," explained Wouter Jansen, brand manager at Sony Music Entertainment.
Entries close on April 27.
Spears recently scored her sixth number one album in the US with her latest LP Femme Fatale.
Watch the video for Britney Spears's 'Till The World Ends' below:
More: Britney Spears, Music
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