Kelly Rowland: "I'm investing in myself"

Kelly Rowland has revealed that she has invested in her own career as she believes money is the key to success.

The singer said that record labels have tightened budgets for all artists in the music industry and advised new talent to self-promote in order to break through.

Speaking to the team behind the O2 December Sessions on the blog Making A Break For It, Rowland said: "I think there are new ways to invest in new talent.

"I'm investing in myself. There used to be a time when record labels would shoot so many different videos and have more of a budget but it is all stripped-down now. But when you believe in something you put money behind it."

Asked what new talent should do to get recognised, she replied: "Definitely self-promote, find places to perform and get out there.

"Perform everywhere. And YouTube - I constantly go on to YouTube to find new things and ideas, it's such a great inspiration."

The former Destiny's Child star recently confessed that she plans to tour her latest album Here I Am throughout 2011, putting her X Factor judging role in doubt.

> Kelly Rowland rocks BBC 1Xtra gig at London's Brixton Academy - video

Watch the music video for Kelly Rowland's 'Down For Whatever' below: