The song 'Dominick the Donkey (The Italian Christmas Donkey)' by Lou Monte has been the subject of a running gag on Radio 1's Chris Moyles Show for several years, in connection to the show's newsreader Dominic Byrne.
After playing the track for many years, Moyles told his listeners on Monday (December 19) that he was going to purchase the track in order to get it inside the official Christmas chart.
"Many people have been asking us, 'Dominick the Donkey' - can I get hold of it? We have said to people, 'Cool your horses'," he said on his show.
"The day has arrived, it's time to say, 'Would you like to?' I'm not asking you to. Do your kids love it? If we leave Britian one thing, it would be that each Christmas kids would listen to 'Dominick the Donkey'."
He added: "Here's what I'm going to do. I'm going to legally buy it. Wouldn't it be lovely if we got it to the Christmas charts.
"I'm not telling you what to do, I'm merely showing you what I'm doing."
Hours afterwards many versions of the song have appeared in the top end of the iTunes chart, including as high as number two.
Meanwhile, a similar campaign has been launched by unsigned musician Alex Day, who has urged his many YouTube followers to purchase his latest track 'Forever Yours', which also currently resides in the iTunes top ten.
This year's official Christmas number one single will be announced on Sunday, December 25. Gareth Malone and the Military Wives are currently on course to beat Little Mix to the top spot.
Chris Moyles's breakfast show lost more listeners in the third quarter of 2011 in October's RAJAR figures.
Listen to Lou Monte's 'Dominick the Donkey' below: