Hard Rock Rising will be a competition that aims to find new and emerging talent who could win themselves a performance slot at this year's Hard Rock Calling festival.
The music event will take place in London's Hyde Park between July 13-15 and the winner will claim a slot supporting Bruce Springsteen and the E Street Band who will be headlining the show.
"Hard Rock believes it is critical to support emerging artists and discover new musical talent through the Hard Rock Rising programme," explained John Galloway, Vice President and Chief Marketing Officer for Hard Rock International.
"We are confident our partnership with ReverbNation will help us secure world-class talent that we can showcase to the international music community at this year's Hard Rock Calling festival."
Mike Doernberg, ReverbNation CEO and co-founder added: "Hard Rock is a worldwide icon of music, the perfect brand to provide this opportunity to deserving artists.
"From day one here at Reverb, we've been all about the artist and opportunities like Hard Rock Rising extend that mission exponentially."
Registration for Hard Rock Rising will open on January 6 and close on January 17 via the Hard Rock Cafe's official Facebook page.
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Watch Bruce Springsteen & The E Street Band perform 'Born To Run' in London's Hyde Park in 2009 below: