Music
Alexandra Burke previews 'Elephant' music video - watch
Published Friday, Jan 27 2012, 13:24 GMT | By Robert Copsey | 42 comments
The singer is seen dancing in a warehouse with her friends in the promo for her new single 'Elephant', which features Colombian DJ Erick Morillo.
Burke said: "The concept of the video is really me showing my ex-boyfriend what he's missing, and now he sees this new girl transformed because she's broken up with him.
"What I love about music videos is the fact that I get to have some fun. It's a really nice way to just live with the song, perform it, have fun with it [and] dance my little socks off."
The director admitted that he "really wanted to create something different," during the shoot, adding: "I felt it was a little unexpected and people [can] see Alexandra Burke and think this is a new side of her."
> Alexandra Burke's new single 'Elephant' - was it worth the wait?
> Alexandra Burke interview: 'Elephant is just the beginning'
Alexandra Burke releases 'Elephant' on March 12. Watch the exclusive behind-the-scenes preview below:
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