Graham Coxon announces 'What'll It Take' video competition
The Blur guitarist is seeking user-generated snippets of fans to feature in the Ninian Doff-directed promotional clip for upcoming single 'What'll It Take'.
An instructional video has been published showing a dancer pulling different moves for fans to emulate and film.
"Just use any camera, whether it's on your phone, a webcam, or a proper camera," Coxon's official website said.
"Whatever you have is good for us, and don't worry if you're no good at filming, we want it all!"
The finished video will feature thousands of clips created over the next two weeks. The final deadline for submissions is February 14.
Coxon's top ten submissions will win signed copies of his next album A+E, which is released on April 2.
The guitarist/singer's top video will win the person who submits it two tickets for one of his shows on his upcoming tour.
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Watch a video trailer for Graham Coxon's A+E below: