The singer and actor sang tracks from the LP, which sees him covering Broadway love songs including A Chorus Line's 'What I Did For Love', and 'Raindrops Keep Fallin' on My Head' from Butch Cassidy and the Sundance Kid.
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The star said: "I was really excited about this morning, I've been waiting for this for a long time."
Asked if he will ever be "a pipe and slippers guy", he insisted: "No never, I'm on the Hoff train, the Hoff train is smoking! When you go to a Hoff party and everyone's dressed as me, it's pretty wild."
On selling his album via the shopping channel, he insisted: "People such as Sheryl Crow go on QVC. I'm not expecting the album to be the top of the charts; I just wanted to make it. The songs really mean something to me."
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QVC record sales became chart eligible in 2011, causing the likes of Charlotte Church, Westlife, Dolly Parton, John Barrowman and Peter Andre to use it as a promotional tool.
It was recently reported that Hasselhoff proposed to his girlfriend Haley Roberts on the Sydney Harbour bridge.
> David Hasselhoff issues warning to Australian fans
Watch David Hasselhoff perform 'Someone Like You' on QVC below:
