Fans of the seven-piece pop group flooded ticket outlets yesterday (March 21), after news emerged of a possible reunion and album deal.
Following the rumours, S Club 7 became a top trend on Twitter for most of the day, while viagogo reported that searches on their site for tour tickets increased to one every four minutes after experiencing very little attention just days before.
Edward Parkinson, Director of viagogo UK said: "Reunion tours always generate a lot of interest and we've seen that bands from the '80s and '90s have been particularly popular, with the likes of The Stone Roses and Take That leading the way.
"With around half of all tickets on our site trading for face value or below, especially as it gets closer to the event date, fans not only have the chance to see a band from the past like S Club 7 but bag themselves a retro style bargain too."
Digital Spy readers recently named S Club 7 as the group they most want to reform with 37.9% of the overall vote.
> S Club 7 reunion: Is it a good idea?
Photo gallery - view S Club 7's career since splitting below: