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Tupac Shakur hologram took several months, says creator

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The creator behind the Tupac Shakur hologram show has revealed the project took several months to be made.

The deceased rapper appeared in an impressive hologram performance during Dr Dre and Snoop Dogg's gig at the Coachella festival last night (April 15).

Tupac Shakur, Coachella 2012
Tupac

© Rex Features



After saying "What up, Coachella?" to the audience, Shakur appeared to rap perfectly in time with 'Hail Mary', as well as communicating with Snoop Dogg and Dr Dre before fading away.

The hologram was created by San Diego-based company AV Concepts, who previously produced the Gorillaz performance with Madonna at the 2005 Grammys, as well as gigs by Celine Dion and Black Eyed Peas.

"We worked with Dr Dre on this and it was Dre's vision to bring this back to life," president Nick Smith told MTV News. "It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life."



Smith explained that he wasn't allowed to say how the hologram was able to perform perfectly in sync or whether all of the vocals were truly Shakur's.

"You can take their likenesses and voice and... take people that haven't done concerts before or perform music they haven't sung and digitally recreate it."

The hologram took several months of planning and a further four months to create in the studio. Smith did not disclose how much the hologram cost, but added that a similar project would cost between $100,000 (£62,900) and $400,000 (£251,600).

"I can't say how much that event cost, but I can say it's affordable in the sense that if we had to bring entertainers around the world and create concerts across the country, we could put [artists] in every venue in the country," he said.

Eminem, 50 Cent, Warren G, Kendrick Lamar and Wiz Khalifa also appeared during the gig.

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