Jarman told NME that the band believe new album In the Belly of the Brazen Bull is being released at an ideal time.
"We didn't want to do [a new album] while guitar bands were still in vogue because it felt like we always got lumped in with a scene that we didn't feel represented us," the singer/guitarist said. "I don't like being represented by other bands."
Jarman added: "Now, we're in pop hell. The pendulum has swung back to dance music and commercial pop. You can't avoid it.
"When you watch TV there's popstars on adverts and TV shows - it's everywhere. So maybe people will see us now as a counter-cultural band - we want to take on the mainstream."
In the Belly of the Brazen Bull, the indie group's fifth record, is being released on May 7.
The LP's first track 'Glitter Like Gold', penned by Gary Jarman, was unveiled on Zane Lowe's Radio 1 show on Monday.
Watch the music video for latest Cribs single 'Come On, Be a No-One' below: