Aiden Grimshaw releases 'Is This Love' music video - watch
The singer will release 'Is This Love' as his official debut single on June 3, while new album Misty Eye will follow on August 13.
The accompanying music video sees a guy having a breakdown aided by alcohol after the end of a relationship.
Grimshaw only features in the video for a matter of seconds, partway through.
The star's new material will be released trough RCA Records in the UK after he signed a deal with the label following his elimination from The X Factor in 2010.
New album Misty Eye has been recorded with songwriter/producer Jarrad Rogers, who has previously worked with Lana Del Rey and Tinchy Stryder.