While he started strongly with the first set and a clutch of break points in the second, the tennis machine that is Roger Federer slowly but surely overpowered him.
Murray's gracious runner-up speech had us weeping as much as him, but while we're convinced he'll win that first Grand Slam one day soon, for now we salute him with ten of the best songs that also just fell short at the final hurdle, peaking at number two in the UK singles charts.
The Beatles - 'Strawberry Fields Forever'/'Penny Lane'
Adele - 'Rolling in the Deep'
Eurythmics - 'Sweet Dreams' (Are Made of This)'
Oasis - 'Wonderwall'
Queen - 'We Are the Champions'
Blur - 'Song 2'
Pulp - 'Common People'
The Kinks - 'Waterloo Sunset'
Sex Pistols - 'God Save the Queen'
Manic Street Preachers - 'A Design For Life'
Wimbledon Men's Single's final - photo gallery: