Rihanna picked up nods for her videos 'We Found Love' and 'Where Have You Been', while Drake's 'Take Care' - which also features Rihanna - picked up four nominations. His video with Lil Wayne, 'HYFR', also got named in the shortlist.
Coldplay were awarded with three nominations, with two of those coming for 'Princess of China', another song featuring Rihanna.
Katy Perry also did well, earning three nods for 'Wide Awake' and one for 'Part of Me', while acts such as Frank Ocean, The Throne, Beyoncé and MIA won three nominations each.
Justin Bieber, fun., Linkin Park, Avicii, Gotye, Chris Brown, Kanye West, Nicki Minaj, Duck Sauce, Skrillex and Lana Del Rey all picked up two nods, as did One Direction - winning the boyband battle with The Wanted, who got one.
The 'Video of the Year' category, meanwhile, will see Drake's 'Take Care', Gotye's 'Somebody That I Used to Know' and Perry's 'Wide Awake' battle it out with MIA's 'Bad Girls' and Rihanna's 'We Found Love'.
The MTV Video Music Awards 2012 will be held in Los Angeles on September 6.
> MTV Video Music Awards 2012: The nominees in full
Watch the video for Rihanna's 'We Found love' below: