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Taylor Swift to debut 'We Are Never Ever' music video on Thursday

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Taylor Swift is to unveil her 'We Are Never Ever Getting Back Together' music video on Thursday (August 30).

The video will premiere at 7:49 ET on Thursday on MTV First, which will also be simulcast on CMT and TeenNick.

Taylor Swift performing 'Ours'.

© PA Images / Mark Humphrey/AP



Swift will personally introduce the 'We Are Never Ever Getting Back Together' promo and sit for an MTV.com webchat with Sway Calloway.

The star is also expected to perform 'We Are Never Ever Getting Back Together' on the 2012 MTV Video Music Awards on September 6.

'We Are Never Ever Getting Back Together' appears on Swift's upcoming album Red, which is released on October 22 in the UK and the US.

Director Declan Whitebloom, who previously worked with Swift on the 'Mean' and 'Ours' videos, apparently shot her latest clip in one continuous shot without any edits.

Watch Taylor Swift's 'We Are Never Ever Getting Back Together' lyric video below:

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